Digital-Out-of-Home Revenue System
A five-agent revenue system for a digital-out-of-home operator running twenty-plus boards across stadium, arena, airport, and freeway, selling through three channels. The design philosophy is transferable across every vertical: flow-level thinking across four end-to-end business sequences, where every automated pipeline ends in a specific named person's review.
Any business selling finite inventory through multiple channels without a shared source of truth guarantees conflicts and under-utilization. Proposals took days, inventory lived in separate channel silos, and renewal and measurement work was reactive.
Proposal and inventory engines
An inbound engine parses briefs, checks live inventory, and generates branded proposals in minutes, over a cross-channel inventory brain that detects conflicts, enforces competitive separation, and optimizes yield.
Event-intelligence outbound
Scrapes venue event calendars, identifies attached sponsors and brands, enriches media-buyer contacts, and drafts contextual outreach as a weekly top-ten brief.
Creative ops and measurement
Validates agency creative against per-board tech specs and queues approved creative, then auto-builds post-campaign ROI reports and triggers proactive renewal pitches.